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CAM.107 Marketing
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Welcome to CAM.107 Marketing!
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Course information
Zoom schedule
Zoom Lectures - Feb. 6-Mar. 12
Lecture #1 - Feb. 6 - What is Marketing?
Lecture Slides - Week 1
Lecture #2 - Feb. 13 - Marketing Planning and Strategy
Lecture Slides - Week 2
Lecture #3 - Feb. 20 - Buying Behaviour
Individual Case #1; Group Case #1
Lecture Slides - Week 3
Lecture #4 - Feb. 27 - Segmentation and Marketing Research
Lecture Slides - Week 4
Lecture #5 - Mar. 5 - Products and Packaging
Individual Case #2; Group Case #2
Lecture Slides - Week 5
Lecture #6 - Mar. 12 - Services Marketing
Individual Case #3; Group Case #3
Lecture Slides - Week 6
Lecture #7 - Apr. 25 (AM) - Pricing and Value
Group Case #4
Group Project
Slides - Week 7 (April 25th AM)
Lecture #8 - Apr. 25 (PM) - Distribution and Airport Management
Individual Case #4
Slides - Week 8 (April 25th PM)
Lecture #9 - Apr. 26 (AM) - Integrated Marketing Communications-
Individual Case #5
Slides - Week 9 (April 26 AM)
Lecture #10 - Apr. 26 (PM) - Ethics and Society
Slides - Week 10 (April 26th PM)
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All categories
SD
AM
CAM/CATP
CNS
ATS
PIL
Õhuväele
TECH
MTO õppejõud
Part 66 examinations
Part 66 exams - Cat. A
Part 66 exams - Cat. B1
Part 66 exams - Cat. B2
Keeled
Uurimistöö moodul / Research
KVA
Kutseõpe
Täiendusõpe
ATSEP
UAS avatud kategooria
Varia
Moodle'i koolitused
Näidiskursused
Kursused harjutamiseks
Praktika
Sisseastumine 2024
Home
Course info
CAM.107 Marketing
Teacher:
DR J BRENT MCKENZIE
Skill Level
:
Beginner
