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CAM.107 Marketing
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Course data
Welcome to CAM.107 Marketing!
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Course Syllabus
Resources
Principles of Marketing - A. Francescucci, J. McNeish
Lecture #1 - March 5th - What is Marketing?
Lecture 1 - Wednesday, March 5th
Week 1 Slides
Lecture Slides Recording - Week 1
Group Project Team Selection
Group Project
Lecture #2 - March 12th - Marketing Planning and Strategy
Week 2 Slides
Lecture Slides Recording - Week 2
Lecture #3 - March 19th - Buying Behaviour
Week 3 Slides
Lecture Slides Recording - Week 3
Case Study #1
Lecture #4 - March 26th - Segmentation and Marketing Research
Week 4 Slides
Lecture Slides Recording - Week 4
Lecture #5 - April 2nd - Products and Packaging
Week 5 Slides
Lecture Slides Recording - Week 5
Quiz #1
Lecture #6 - April 9th - Services Marketing
Week 6 Slides
Lecture Slides Recording - Week 6
Lecture #7 - April 16th- Pricing and Value
Case Study #2
Week 7 Slides
Lecture Slides Recording - Week 7
Lecture #8 - April 23rd- Distribution and Airport Management
Week 8 Slides
Lecture Slides Recording - Week 8
Lecture #9 - April 30th - Integrated Marketing Communications
Quiz #2
Week 9 Slides
Lecture Slides Recording - Week 9
Lecture #10 - May 7th - Ethics and Society
Lecture Slides Recording - Week 10
Week 10 Slides
Final Exam – May 14th (May 15th)
Final Exam Date selection
Final Exam May 14th 16:00-18:00
Final Exam May 15th 16:00-18:00
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All categories
SD
AM
CAM/CATP
CNS
ATS
PIL
Õhuväele
TECH
MTO õppejõud
Part 66 examinations
Part 66 exams - Cat. A
Part 66 exams - Cat. B1
Part 66 exams - Cat. B2
ATS/PIL
Keeled
Uurimistöö moodul / Research
KVA
Kutseõpe
Täiendusõpe
ATSEP
UAS avatud kategooria
MTO praktikajuhendajate/õppejõudude täiendkoolitus
Varia
Moodle'i koolitused
Näidiskursused
Kursused harjutamiseks
KVM 2025
Praktika
Sisseastumine 2024
Home
Course information
CAM.107 Marketing
Teacher:
Darina Gluzd
Teacher:
DR J BRENT MCKENZIE
Skill Level
:
Beginner
